In 1958, Snow Peak was founded by Yukio Yamai in the Niigata Prefecture of Japan. After returning to his hometown after World War II, Yukio found solace in climbing Mt. Tanigawa, known for its treacherous and rugged terrain. He repeatedly challenged himself on its mountainside and was rejuvenated by the pure experience under the open sky.

Yamai was dissatisfied with the climbing gear available. So, he founded a climbing equipment company that would become Snow Peak, creating his own line of mountaineering products leveraging the skilled metal craftsman in his hometown of Tsubame-Sanjo.

Over the next few decades, Snow Peak continued its successful evolution. Yukio’s son, Tohru Yamai, left his corporate job in Tokyo his job and returned to Niigata to at Snow Peak and spend time in nature, fishing and camping.

Tohru studied in the United States during college and spent a summer road-tripping and camping around the West. His experiences inspired him to lead Snow Peak’s evolution to add a comprehensive car camping range.

Tohru realized that camping offered a reprieve from the dissatisfaction and disconnection he experienced while living and working in Tokyo. Time outside offered a healing kind of rejuvenation.

Adventure Curated works closely with the Snow Peak team and imports products directly from Japan. Few brands rival the quality of Snow Peak. Their products are a pleasure to use and last.

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